Work With Me
My goal with Lori Blahey Communications is to simplify your marketing as much as possible.
There's no herding cats (it's only me) or trying to juggle everything (we'll tackle the highest impact activities only).
You're in the driver's seat so we'll go as fast or slow as you want.
It's smart marketing for your small business.
Here's how I can help ...
Step 1: Start with strategy to point you in the right direction
Brand Strategy
Is your brand a bit blah? Let's define your je ne sais quoi and story. If it makes sense, we'll also do a gut check against your business strategy to make sure everything is aligned.
Marketing Strategy
Don't have a plan to get (more) customers? I'll use research and data to create a marketing strategy using offline and online channels (as appropriate) that achieves your goals.
Messaging Strategy
Company and product descriptions just not cutting it With a solid brand strategy in place, I'll craft messaging that highlights your uniqueness and speaks to your customer.
Step 2: Follow with execution to get you on your way
Implementation
What good is a strategy without follow through? I'll help with execution (as much or as little as you want) and can track and analyze the final results, too.
Marketing Audit
Already doing some marketing, but not sure what's working? I'll review everything and provide suggestions on where (and how) you can improve.
Brokering Service
Need a skill or service I don't offer? I'll find a marketing company or freelancer that fits the bill. It's as close to one-stop-shop as you can get.
Lori is a talented writer with great business acumen. Extremely detail-oriented and thorough, she turned pages of words into a well-crafted business plan for our startup.
Communication was consistent and thoughtful throughout the process.
Doug Short, Founder, Swagger Plays Inc.
Are we a good fit?
My approach is to work with a handful of small businesses at a time, starting from the beginning when they don't know how, or where, to start. This is my sweet spot. Clients get on the right path from day one, and I only get smarter the longer we work together. Win-win.
My specialty are projects that heavily text-based so everything from websites to blog posts, pitch decks, email newsletters or video scripts. For projects that rely heavily on design (e.g. video, social media graphics, signage, etc.) I can find a freelancer or agency for you.
This approach may not work based on your preferences or needs, and that's totally ok. Fit is as important to me as it is to you. If you're a small business or solopreneur looking to partner with a seasoned (ahem, older) marketing pro, from defining your brand and developing your marketing strategy right through to execution of the plan, I'm here to help.
GOOD MEAT ISN'T CHEAP. CHEAP MEAT ISN'T GOOD.
Sign above Lori's local butcher
My rates (in Canadian) are based on the quality and experience I deliver. While they're higher than the 20-something's rates on Upwork or Fiveer, they're also much lower than a full-service agency.
I'm confident you won't find better value for the price. As a one-woman-shop, I don't have any overhead or staff so you get an affordable rate that fits your tight budget.
As the sign above my local butcher says, "Good meat isn't cheap. Cheap meat isn't good."
